Do you find it difficult to drive more traffic to your site, keep your target audience engaged with your content, and increase brand awareness? One simple solution is to incorporate visual elements in your blog posts to make them memorable.
In this post, we’ll explain why you should create graphics for your blog and share some of the most popular types of graphics for blogs. We’ll also run the rule over some of the best tools available for creating attention-grabbing graphics for your blog posts.
Why Should You Create Unique Graphics?
You probably already know that people respond better to visual content than they do to text. In fact, our brains process visuals 60,000 times faster than text. And blog posts with relevant images generate 94% more page views as compared to those without any graphics. So, to make sure your content captures the reader’s attention, you need to incorporate relevant and engaging visuals in your blog posts.
In addition to this, adding graphics to your posts can help you improve the structure of your article and deliver more value to your readers. For example, adding illustrations or screenshots to accompany a tutorial is more helpful than text-only content.
You can also use graphics to highlight important takeaways from your articles and improve readability. For instance, you might add GIFs, infographics, or charts to help readers better understand your message or the results of a study.
What Type of Graphics Work Well?
Here are some of the most commonly used types of graphics that you can create for your blog:
#1: Data-Driven Graphics
If you want to be known as an expert in your field, you’ll need to create data-driven graphics. Graphs and charts can help you communicate your message to your audience effectively and encourage them to share it with their followers. According to a study by QuickSprout, articles with data-driven graphics ranked fourth based on social sharing.
Visually-appealing infographics containing relevant information are a great way to boost your social sharing and brand awareness. You can share these images across social media sites like Pinterest and Twitter or upload them to SlideShare.
Adding GIFs to blog posts can make your content pop, increase the visibility of your messaging, and boost audience engagement. In addition to this, it’s a great way to explain how your product works or how users can benefit from it.
Screenshots can help you demonstrate ideas, show step-by-step walkthrough guides, checklists, and reference diagrams and content from other sources. You can also modify screenshots by adding informative text or signs and shapes to draw attention to a specific area.
Illustrations can make your blog posts stick out from the crowd and give your content a more personalized look and feel. If you have graphic designers in your team, they can help you create highly engaging images that fit your brand.
The Best Tool to Create Graphics
We’ve tried a bunch of different tools over the years for creating graphics including Canva and Visme, but we’ve settle on another tool which we’ve found provides the best bang for buck with Pro accounts starting as low as $7.41/mth which is less than the competition…
DesignWizard is a graphic design tool that offers thousands of free templates to help you easily design visual content. It’s an ideal tool for creating graphics for your blog and social media posts. You can also use it to print items such as certificates and promotional posters.
DesignWizard has a built-in library of more than 1.2 million photos, videos, graphics, and illustrations. It also allows you to upload images, fonts, and logos and create custom palettes to match your branding.